Startup PR: Pitch A Story, Not Your Company
Nick Saint over at SAI offers some sage advice that all startups should pay close attention to when it comes to seeking press coverage.
Whether it is triangulating the right reporter(s) to contact, or the approach you use to do it, Saint makes some great points. But the one that really resonates above all is else is about pitching. Bottom line, be mindful about the reporters audience and what they would like to read.
“That your company exists is not, in itself, an interesting story. Your job here is to get your company into the news. But the reporter’s job is to write things their audience wants to read. You know what sorts of stories this reporter writes. Think of a what a good story written by that person and involving your company might look like, and pitch that.”
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