Loblaw To Launch Four New Stand-Alone Joe Fresh Style Stores

Fresh off the success of their Vancouver store opening, Loblaw has announced plans to continue expansion of the Joe Fresh Style lifestyle brand. Four new stand-alone stores will be launched in Mississauga ON, Brampton ON, Vaughan ON and Rocky View AB.

“Joe Fresh® is a dynamic brand and growing exponentially so we are happy to be in these high traffic mall locations to answer the demands of our customers,” says Lucy Van Der Wal, Senior Vice President, Joe Fresh® Stores.

The early success for the Joe Fresh Style brand should not come as a surprise. The creative inspiration behind Joe Fresh Style is none other than Canadian style icon Joseph Mimran who helped launch design initiatives for Club Monaco, Caban and Alfred Sung.

Toronto Fashion Week: Joe Fresh

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