Kaboose Re-Launches Localized ParentZone.com
The Canadian-based family-focused media company Kaboose has just announced the re-launch of their ParentZone.com property. The new site is clearly focused on providing localized information and business listings geared specifically for moms.
With this new focus on localization, it will enable Kaboose to tap into the growing demand by advertisers to geo-target their marketing campaigns.
In the United States alone, moms control about $2.1 trillion(1) in annual spending. With locally focused online advertising expected to reach $13.6
billion in 2009(2), the ability to target moms by geographic region is critical to helping local businesses meet their advertising objectives. …“Within our existing communities and through other market research, we have seen a resurgence of interest in local entertainment and community resources. With access to other parents’ valuable shared experiences in our Mom Reviews and Guide Picks, parents will be able to manage risk while saving time, money and gas.”
Kaboose is certainly doing some things right here. They recently announced third-quarter earnings that showed a revenue spike of 178% with an EBITDA up 122%. These are excellent growth indicators with the only caveat being that Kaboose posted a net loss for the quarter. But with Fortune 500 advertisers in toe like Disney, General Mills, Procter & Gamble, Wal-Mart, Viacom etc. things are clearly looking up for this Toronto-based media company.
Related News:
Kaboose Reports Record Third Quarter 2008 Results
Stock Chart: Kaboose Inc. – TSE:KAB
Short URL: http://profit.ca/10l
