How To Use Twitter For Business Effectively
In a previous Profit post entitled ‘Twitter Is Serious Business‘ we provided an introduction to Twitter and suggested that in its most basic form, it could become the new ’1-800′ number for customer service.
With each passing day, more and more companies are embracing Twitter, specifically using the service to connect with their customers and placing their Twitter page on the front-lines of their overall customer service and communication strategy.
Qwest Communications International has launched a Twitter page to improve customer relations. Seven company reps take turns monitoring @TalkToQwest around the clock in a quest to provide prospective and existing clients one-on-one near real-time support…
Qwest and The Travel Channel aren’t the only companies reaching out to better service customers. Comcast, JetBlue, Odwalla and Starbucks, among others, monitor tweets on Twitter to respond immediately to consumer concerns. When Jarreau85 asked @JetBlue if they fly to Atlanta, the airlines’ public response sent two minutes later read: “@Jarreau85 we don’t, but let us know you want the route: http://is.gd/EYh.”
The roster of companies taking up Twitter may be growing quickly, but many companies are still sitting on the sidelines unsure of precisely what this new social media medium can do for their business.
Sarah Milstein is the author of the O’Reilly Media research report “Twitter and the Micromessaging Revolution”. Sarah was recently interviewed by Beet.tv, where she does a fabulous job explaining how businesses can use Twitter effectively.
Related News:
Twitter Becomes Qwest, Starbucks, Comcast Customer Service Tool
Qwest Launches “Talk to Qwest” on Twitter
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