Gary Vaynerchuk: Customer expectations are changing – adapt or be left behind

Gary Vaynerchuk the uber-successful wine entrepreneur and social media maven posted a salient video on the changing expectations of consumers in a world that is becoming more social with each passing day.

Gary’s broad point is that consumers are increasingly expecting companies/brands/people to reach out to them and/or listen to what they have to say about your business. If your business doesn’t have at least one ear to the ground and one arm extended in the world of social media, not only are you missing out on an opportunity to foster a better one-to-one relationship with your customers (something every business can benefit from) but you are also at risk of losing business to competitors who are actively engaged in social activities.

Perhaps the real lesson here is that becoming a more social company and brand is not an overnight process. It takes time to find your voice and your footing in the social sphere. As such it is paramount that your business start this process now before it loses a competitive advantage or loses customers that may not be so easy to get back down the road.

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