Fortune 100 CEOs Still Not Embracing Social Media
If you are running a company these days, chances are you have heard of Facebook, Blogging and Twitter. However, if you are the CEO of a Fortune 100 company you are likely not actually using any of them. According to some new research done by UberCEO, while social media may be all the rage these days, most of North America’s top CEOs are proving to be an anti-social crowd thus far.
- Only two CEOs have Twitter accounts.
- 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.
- 81% of CEOs don’t have a personal Facebook page.
- Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information.
- Not one Fortune 100 CEO has a blog.
Why are the top CEOs sitting on the social media sidelines? There is no doubt that being at the top of the corporate food chain raises the stakes where mistakes, faux pas or leaks may be amplified with the usage of social media. However, the same amplification holds true for the benefits of using social media ie, community building, growing trust and transparency, brand awareness etc..
It will be interesting to re-visit this research in 1-2 more years and see how these adoption numbers have changed. Consumers are in the process of re-shaping the sphere of corporate expectation, both in terms of how they choose to interact with the companies and brands in their lives, and how they expect those companies and brands to be available to communicate in return with an increasing emphasis on a one-to-one paradigm. Sooner or later, even the busiest and most powerful CEOs will no longer be able to turn a blind eye to social media.
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