Perhaps it is becoming almost redundant to refer to any press release as a ‘social media press release’. Certainly the goal for any PR these days has to be to get people to engage with, interact and most importantly share your news with others. A press release is no longer singularly focused on journalists. Today [...]
Many companies are beginning to wake up to the potential of social media and how it can be leveraged to improve their business and decision making. The internet is also morphing from a text-centric medium to a video-centric medium. Not all Canadian businesses are actively using social media and video, at least not yet. A [...]
Steve Jobs boldly claimed the iPad was a ‘magical’ device during its introduction not even a year ago. Most assumed Jobs was referring to his magical ability to sell innovative electronics to consumers. However, dubbing the iPad a consumer-centric device may have missed the mark, vastly underestimating the iPad’s potential as a business-friendly sales tool. “Today [...]
Gary Vaynerchuk the uber-successful wine entrepreneur and social media maven posted a salient video on the changing expectations of consumers in a world that is becoming more social with each passing day. Gary’s broad point is that consumers are increasingly expecting companies/brands/people to reach out to them and/or listen to what they have to say [...]
